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  Your business lives or dies on your ability to sell your product or services to your clients. Poorly written communication with your clients can be fatal to your business.

Your correspondence with these possible clients will convey much more than you might think. They can judge you only on what they see, and when you send them a sales letter, they see only your written sales pitch. If your writing is not of the highest possible standard, they can only assume that the rest of your business may also be substandard.

We can help you create an outstanding sales letter that will have a positive effect on your bottom line.

 
 
 
  Here is an example:  
     
  (The original document is in red, and the revised document is in blue):  
     
 

Dear Mr. Vasquez

I want to tell to you an important offer.

Because we want to gain your valuable accounts with us, we would like to let you know that the extension of 20% discount will be granted to you company exclusively for the first 2 months after you become our customer. This is just a small token of our appreciation to your decision to buy our products.

We will also be planning to give free gifts worth over $100.00 to our first hundred customers of the next month.

Please check our website and telephone our sales office for up-to-date details. Thank you for your time.

Sincerely

James Chen,
Director of Sales and Marketing

 
 
     
 

Dear Mr. Vasquez:

I have an important offer to tell you about.

Simply put, we want your business. And because we want your valuable account, we are offering you and your company an exclusive two-month, 20 percent discount on all our products.

In addition, free gifts worth over $100.00 will be given to our first one hundred customers next month.

We invite you to contact us via our website or to telephone our sales office for further details.

Thank you for taking the time to read our letter. We look forward to hearing from you.

Sincerely,

James Chen
Director of Sales and Marketing

 
 
     
 
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