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  Without a doubt, email has been the most important communication development of the past decade. Just ten years ago, virtually no one used or, for that matter, even heard of email. Today, everyone, from the world's top CEOs to ninety-year-old grandmothers, uses email to communicate cheaply and effectively with people from around the world.

Because of the massive volumes of emails sent and received, the rules of communication have changed. No longer is it absolutely necessary to use perfect grammar and spelling or formal style guidelines when communicating with colleagues and associates. At Exceptional English, we call this new written English "emailese," and we are completely in favor of relaxing the rules of written English when communicating with friends and well-known associates.

However, when communicating with someone that you do not know, the old rules still apply. For example, every day we receive emails from freelance editors wanting to join our outstanding team. Our human resources staff uses the quality of the email as a simple screening tool to separate the good from the not-so-good. Often, we do not even open résumé attachments for applicants who send a poorly written email. And you can believe us when we say that we are not the only organization in the world that makes snap judgments based upon the quality of an email. Everyone, from your potential customers to university admission officers to the publisher of your local newspaper, uses this technique to decide if he or she will act upon your email.

If you want to create quality email that will impress your recipient, our editors can help. They are experts at crafting a message that is clear, succinct, and grammatically correct while adhering to the original focus of your email. We use editors from a cross section of specialties for our email editing, and we will ensure that the editor working on your email is knowledgeable in the subject of your correspondence.

 
 
 
  Here is an example:  
     
  (The original document is in red, and the revised document is in blue):  
     
  This is a typical job application email that we might receive at Exceptional English. The first one would be immediately deleted by our managing editor; however, the second would deserve a much more thorough inspection.  
     
 
Original:

Do you need any new freelance editors? I've got plenty of experience working with my lcl. Newspaper. My resume is attached for you to take a peek at when you get a chance.

Cheers, Vivian

 
 
     
 
Edited:

Hope Digout, MSc
Managing Editor, Exceptional English

Dear Ms. Digout:

My name is Vivian Welsh, and I am an experienced freelance editor located in Modesto, California. I have worked as a writer, editor, and proofreader for various companies, organizations, and individuals for the past eight years.

I would be very interested to know if you have any openings in your organization for a bright, self-motivated individual. I am extremely thorough in my work, and I never miss a deadline.

I have attached my résumé for your consideration. I would also be very happy to provide you with a list of references should you wish to further investigate my credentials.

I look forward to your response.

Sincerely,

Vivian Welsh

 
 
     
 
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