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Businesses |
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Advertising
Copy |
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If
you don't write well, you simply cannot reach your full sales potential.
You must be able to convince your prospective customers that they cannot
live without your products or services. And if you want to do this through
the media, you must be able to write appealing advertising copy.
Our
editors know how to write an effective sales pitch. Whether it is for
a print, radio, television, or an Internet campaign, we can help refine
your message so that it has the greatest impact on your audience.
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Here
is an example: |
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(The
original document is in red,
and the revised document is in blue): |
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The
text of a fifteen-second radio ad, promoting an upcoming boat and RV show: |
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| Original:
- Join
us again this weekend for the regions best boat and RV show.
- We
will have all the big names on hand and they will have their newest
products for you to see.
- Bring
your family and friends to the bicentennial arena and dream about
life on the water or on the road.
- The
doors open at 8 am and children under 12 will be admitted free
when accompanied by an adult.
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| Edited:
- The
region's best boat and RV show returns to the Bicentennial Arena
this weekend.
- All
the big names will be there: Winnebago, Bombardier, Polaris, SeaDoo,
and more.
- Bring
the whole family. Children under 12 will be admitted free of charge
when accompanied by an adult.
- The
doors open at 8 A.M., so plan to come early to beat the crowds.
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Here
is an example: |
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(The
original document is in red,
and the revised document is in blue): |
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This
is a typical job application email that we might receive at Exceptional
English. The first one would be immediately deleted by our managing
editor; however, the second would deserve a much more thorough inspection.
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| Original:
Do
you need any new freelance editors? I've got plenty of experience
working with my lcl. Newspaper. My resume is attached for you to
take a peek at when you get a chance.
Cheers,
Vivian
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| Edited:
Hope
Digout, MSc
Managing Editor, Exceptional English
Dear
Ms. Digout:
My
name is Vivian Welsh, and I am an experienced freelance editor located
in Modesto, California. I have worked as a writer, editor, and proofreader
for various companies, organizations, and individuals for the past
eight years.
I
would be very interested to know if you have any openings in your
organization for a bright, self-motivated individual. I am extremely
thorough in my work, and I never miss a deadline.
I
have attached my résumé for your consideration. I
would also be very happy to provide you with a list of references
should you wish to further investigate my credentials.
I
look forward to your response.
Sincerely,
Vivian
Welsh
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